Growth by

strategic design

In everyday life, even the most mundane activities are becoming increasingly complex and unintuitive. Our daily routine is full of “experience hiccups”, that steal our time and attention away from what truly matters. The customer-centric world order is yet to fully establish itself. The expectation is there, but the delivery is not.

We help companies apply design strategically in developing simple customer-centric solutions that people love. We deliver effortless experiences in digital, as well as in offline environment, focussing not only on the front-end, but assisting to re-engineer the systems and organizational mindset behind it.

How

strategy

Setting up the framework for sustainable business growth.

  • Research
  • Innovation strategy
  • Feasibility studies
  • Business (processes) analysis

design

Creating simple solutions to complex problems by using Service Design methodology.

  • Customer journeys
  • Experience design
  • Prototyping
  • Graphic design

digitalization

digitali-
zation

Creating simple solutions to complex problems by using Service Design methodology.

  • Digitalization strategy
  • Usability audit
  • Process design
  • UX/UI design
  • Development requirements

transformation

transfor-
mation

Simplifying ways how companies work and facilitating a cultural shift towards innovation.

  • Innovation programs
  • Trainings, seminars and inspiration days
  • Hackathons
  • Agile transformations

Who

Lars-Erik Hion
Founder & Managing Partner

Lars possesses 20 years of experience managing teams in technology-related industries. He is a keen advocate of service design and simplicity while showcasing an advanced skill set in digital services’ design. Lars has lead simplification and new technology implementation programs for major corporates in Baltics, Nordics, and United States, most notably for SEB, Swedbank, Telia, Luminor, Helmes and Nortal among many others.

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Jana Kukk
Co-founder & Senior Business Designer

Jana specializes in building up and scaling corporate innovation capabilities, as well as in hands-on problem solving concerning internal and customer-facing processes. Jana has more than 10 years’ worth of track-record as a consultant, as well as in-house service designer. During her career, she has worked with organizations such as SEB, Luminor, Telia, Daimler, G4S, Volvo Trucks, Santander Totta and others. She holds a Ph.D. in Service Design while continuing her research in the field at TalTech University. She's also a co-author of the book “Managing Complexity and Creating Innovation Through Design”.

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Karl-Ingemar Viilver
Service Designer

Karl is a graduate of Lancaster University Management School, majoring in Management Sciences and Organisations, Work & Technology. He has around 10 years of cross-organizational experience working for Nordea and Luminor. He has had his hands full with developing pan-Baltic servicing models, value proposition, sales strategies and related tools for corporate customers. Over the past few years, he has applied service design methodologies to construct and validate customer journeys and functionalities for the development of new digital banking channels.

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Kristina Nadricka
Co-founder & Customer Experience Architect

Kristina has accumulated around 12 years of leadership background in customer experience strategy, customer-centric service and value creation, and change management for leading Baltic financial institutions (Luminor, Nordea, Altum). She was first to introduce and lead customer journey driven development of services in the Baltic banking industry. She teaches Service Design at Stockholm School of Economics and is a Ph.D. candidate in consumer decision making at VU University Amsterdam. Her strengths derive from merging design thinking and behavioral science to deliver memorable customer-centric experiences.

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Helen Kondoja
Senior Marketing Strategist

Helen has over 15-year experience in marketing and communications with the main focus on digital marketing. She has experience from companies and organizations like Telia, Optimist Creative and European Innovation Academy. She has international experience from Europe, Asia and North-America. As a volunteering experience, she has been the head of Marketing in Arvamusfestival - a democracy and argumentation festival in Estonia. She has a degree in psychology and has also studied strategic corporate communications and marketing.

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Liis Vijar
UX Expert & Service Designer

Liis is a UX expert and digital service designer with more than 15 years of experience. Her passion has been to create order in chaos, simplify the complicated and materialize results in the form of wireframes or designs. Liis has been part of developing many largest Estonian and Baltic digital solutions, mostly in fintech and accounting, medical, government, and telecom area. The most remarkable projects have taken her to Estonian Energy, Swedbank, Luminor, Tallink, SEB, Starman, Estonian Car Registry, etc.

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Laura Kullerkupp
Service Designer

Laura has been working with digital services for more than 5 years. She specializes in consulting public sector entities, developing internet strategies, analyzing and restructuring public e-services. Laura has a Licentiate degree from University of Salvador, Argentina, an MA from the University of Strasbourg, France and an MA from Estonian Business School.

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Our clients include